Why is learning through play so important​

Children know play is their superpower

We’re here to convince the grown-ups. Because play is something every child, everywhere in the world can do. It fuels curiosity, sparks creativity, and inspires a lifelong love of learning. Children who play pick up all kinds of skills to thrive today – and lay the foundations for a happier, healthier life tomorrow.

Ready to play?

Our world never stops changing, so how do we prepare children to navigate it? We let them play. Children thrive on play. It’s also perfect practice for tomorrow. Given the chance to think, negotiate, adapt to new rules and try again when things don’t go to plan, children develop essential skills that’ll last a lifetime.

Play boosts wellbeing for life

Better mental health. More resilience. A lifelong love of learning. When we give children the space and support to learn through play, we open them up to all these benefits

Children know play is their superpower

When children play, they learn. They solve problems, think strategically, relate to others, and manage life’s ups and downs. Play helps children learn how to learn – and love learning.

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